Turn Succulents into Profit: The Business of Succulent Gifts and Souvenirs

Raquel Patro

Published in

Succulent Gifts

Have you ever found yourself admiring that small, yet majestic, succulent in someone’s garden and thought:

Could I do this, and maybe, just maybe, turn it into more than a hobby?

If so, get ready to dive into a world where green is more than a color – it’s a lifestyle, a business, and, who knows, the answer to the question you haven’t asked yet:

How can I combine passion and profit in one activity?

Let’s face it; we all love souvenirs, especially those we can look at in five years and not find them covered in dust at the bottom of a drawer. Here enters the resilient and almost indestructible beauty of succulents. But why succulents, you may ask?

Well, besides being ridiculously photogenic (hello, Instagram!), they are the embodiment of the phrase “small but mighty.”

Imagine combining your love for gardening, that artistic instinct for crafts, and the joy of manual work, all while generating extra income. Sounds good, doesn’t it? But let’s go further, who said it has to stop at extra income? We’re talking about the potential for a main business, where you can turn your living room into a small profitable jungle.

But I can barely keep a plastic plant alive,” you might be thinking. Fear not! Succulents are notoriously tolerant and ask for so little, just a place in the sun and a bit of water now and then, making them the perfect candidates for both beginners and gardening experts.

So, why not turn this hobby into something more? Let’s explore together how you can turn these uncomplicated beauties into charming gifts that not only bring a smile to the face of those who receive them but can also bring a beautiful smile to your face, every time you look at your bank account.

To start a succulent souvenir business, it’s important that you reflect on the following questions:

  • Which succulents will I produce (or will I buy the seedlings from a supplier)?
  • Do I have an adequate space to maintain the plants and assemble the souvenirs?
  • Will I make the souvenirs myself or will I outsource production?
  • What materials and tools will I need to buy to produce the souvenirs?
  • Who will be the target audience?
  • What is the market for succulent souvenirs?
  • How will the souvenirs be promoted?
  • What will be the selling price?

The answers to these questions will guide your journey, determining which suppliers, tools, and structure are important to start. Ready to start your path in the succulent entrepreneurship world?

Why Succulents?

Beauty and Variety

Firstly, who can resist the temptation of a plant that seems to have come straight out of a fairy tale? With their incredible diversity of shapes, colors, and textures, succulents offer a palette of options for all tastes. Do you prefer the rosy charm of an Echeveria or the red-tipped fingers of a Sedum? Or maybe the curious beauty of a Haworthia, with its transparent leaves, makes your heart beat faster? Which of these beauties would you have in your collection?

Echeveria (left), Sedum (center), and Haworthia (right)
Echeveria (left), Sedum (center), and Haworthia (right)

Truth be told? Succulents inspire passionate collections. Every time I go to the nursery and see a new succulent, I want to take it home and increase the collection. Do you feel the same way?

If we, who are passionate about plants, feel this way, now imagine your customers and guests being enchanted by succulent gifts. Looking at a table full of colorful plants, or even charming shelves packed with pots of succulents. Besides the great effect they have on decor, they awaken the desire of guests who can’t wait to have a jewel of nature in their hands.

Ease of Cultivation and Care

If you’re someone who loves plants but seems to have the “touch of death” when it comes to caring for them, succulents are your lifesaver. Ever forgot to water a plant until it turned into dry straw? No problem! Succulents thrive on neglect (moderate, let’s agree). How many times did you think you’d have to sign up for a “first aid for plants” course after nearly killing your plants from thirst?

With succulents, it’s easier to err on the side of excess rather than omission. After all, they are adapted to conditions of water and nutrient scarcity. Consequently, they are easier to cultivate, and at the same time, it’s simpler for your customers to grow this type of plant. There’s no need for a special nursery or greenhouse, nor modern irrigation technology. Due to their ease of propagation and low maintenance needs, succulents are even recommended for beginner gardeners.

Thus, if you venture into cultivating small succulent plants for gift production, know that it’s simpler than it seems, as well as very satisfying. Unlike cut flowers or orchids, succulents look beautiful all year round and can be kept that way for a long time before the sale happens, as long as the right growing conditions (mainly light and ventilation) are maintained. This means they have a longer shelf life than other plants, and production loss is lower (meaning more money in your pocket in the end).

Succulent Production in a nursery
Succulent Production in a nursery


In a world that cries out for sustainability, succulents whisper the solution. They not only consume less water than the average plant but also teach us about resilience and adaptation. With succulent gifts, you’ll bring the freshness of plants and nature to your events (or your clients’). Have you ever stopped to think how much we can learn from these small warriors of nature?

Moreover, instead of offering gifts that end up at the bottom of a drawer, why not give something that grows, thrives, and reminds of the event for many years? Can you imagine each guest looking out their window or into their garden and seeing that little plant symbolizing your event? Wouldn’t that be amazing?

Now that we’ve explored some of the irresistible charms of succulents, how about giving these little wonders a chance?

Preparation for Production

Diving into the world of succulents is a bit like entering a new hobby: exciting, perhaps a bit challenging, but definitely rewarding. Let’s walk together through the preparation to turn these small green beauties into perfect gifts.

Choice of Species

Faced with a wide range of succulents, choosing the right species can seem like a dilemma. Some grow quickly, while others are slower, growing at their own peaceful pace. Have you considered how the growth time affects your choice of the ideal succulent for gifts? The right selection can be key to ensuring your gifts are ready on the big day, avoiding last-minute surprises. When choosing species, consider that:

  • The faster your succulents grow, branch out, and produce offspring, the more plants you will have to give away as gifts.
  • Slow-growing plants are more expensive and good for collectors but can slow down your gift production, taking a long time to form offshoots that can be sold.
  • It’s worth investing in succulents that become colorful under stress conditions. They make the arrangements and sets of gifts even more attractive.
  • If your gifts stay too long in dark places, like in events that last several days, it’s better to think about cultivating seedlings suitable for environments with less light, like plants from the Xanthorrhoeaceae family which will take longer to etiolate and lose their characteristic shape.


Considering cultivation, succulents are known for their resilience, but that doesn’t mean they don’t appreciate a bit of attention and care. They thrive under indirect sunlight, partial shade, or full sun, depending on the species and the location of the production. The soil should be well-draining, or preferably a special potting mix for the cultivation of cacti and succulents – the ideal is to mimic the habitat of these plants, not too much water, nor too desert-like.

Do you see yourself adjusting your routines to include small plant care rituals in your production? Creating the ideal environment for your succulents will not only help them grow healthy (or keep them beautiful while they are not sold), but it can also be a peaceful way to introduce a new rhythm to your life. Is this the style you imagine for yourself?


For DIY enthusiasts who love a project, propagating succulents offers a unique opportunity to see the plant’s life cycle in action. Generally, cuttings suitable for souvenirs easily multiply by leaf cuttings, placed to root in slightly moist substrate.

Are you ready to try propagation, or prefer to simplify the process? Remember, there’s nothing wrong with choosing the path that best suits your lifestyle and needs. After all, a good portion of people who produce succulent souvenirs and arrangements do not grow these plants.

Yes! It is perfectly possible to produce lovely souvenirs, with good profitability without needing to have a nursery of cuttings.

Multiplying succulents by leaves is very easy.
Multiplying succulents by leaves is very easy.

Acquiring Ready Seedlings

For those who are short on time or prefer to avoid the anxiety of “will it grow in time for the event?”, acquiring ready seedlings is a valid option. Professional nurseries and distribution centers offer a variety of succulents at different growth stages, ready to become enchanting gifts.

Could considering ready seedlings be your ‘business plan’ ideal? Opting for this route can be an efficient way to ensure everything is ready for your events, allowing you to focus your energy on other details of the preparation or business marketing.

Choosing between growing your own succulents or acquiring ready seedlings is an important part of the preparation process. And you don’t need to definitively decide on one or the other option. You can produce some and buy some, in a mixed model. Regardless of your choice, the end result will be the same: gifts that bring a piece of nature closer to your guests. And who knows? Maybe this is the start of a new passion for plants. In the world of succulents, every small step is part of the journey.

Design and Packaging

The succulents are ready to become more than just little plants; they are about to become living memories of special moments. But, how to highlight them in a way that they not only live but also shine in the universe of souvenirs? The answer lies in creative design and carefully thought-out packaging. In the event market, details matter. So focus on the craftsmanship and the result will come faster than you imagine.

Creativity in Design

Pots and Planters

Terracotta pot (left), cement (center), and plastic (right).

Our journey begins with the choice of pot, where each option tells a different story. We have three protagonists: the plastic, ceramic, and cement pots. Each brings its essence, but which will be the most suitable for gifts?

  • Plastic: Practical, inexpensive, lightweight, and versatile, it brings a palette of vibrant colors to any party. Moreover, it’s easier to carry trays back and forth with your gifts.
  • Ceramic: Classic and sophisticated, a ceramic pot is always synonymous with good taste. It is a bit more expensive than the plastic pot, in addition to being heavier. However, it has its charm and spares many packagings and decorations.
  • Cement: Modern and robust, with an industrial flair that is fashionable. The cement pot can be an interesting alternative for those who appreciate the “do it yourself” or have a nearby supplier, who works with quality products at a good price.
  • Metal: Stylish, the metal pots can be raw or enameled. They have a touch of “Country style” and although a bit more expensive than plastic pots, they add value to the final product as they function as cachepots.

Packaging: The Final Touch

Now, let’s get to the cherry on top: the packaging and customization. Here, the challenge is to create a wrap that not only protects the succulent but also reveals a bit of the character and essence of the event (or the person offering it).


  • If your succulent could talk, what would it say about the event?
  • What kind of message would you like to pass through this small, but significant gift?
  • Does the party have a theme? Specific colors? How to combine the message and the visual identity of the event with the plants?
  • Take advantage and use customized packaging to sell many thematic holiday gifts, such as Mother’s Day, Women’s Day, Father’s Day, Teacher’s Day, Easter, etc.

The use of high-quality thematic graphic materials can completely transform the presentation of your succulent. From the choice of paper to the smallest decorative details, each element should contribute to the narrative you want to tell.

Make a good partnership with a printing company in your city, where you can order materials at a fair and competitive price. If you have an interesting volume of production, they grow along with you and can provide discounts on their services.

With the design and packaging options at hand, it’s time to reflect on how you can bring these ideas to life. Remember that, in the end, succulents are more than just simple gifts; they are an extension of the memory of the event, a small gesture that can flourish in the minds and hearts of your guests for a long time.

Customization and personalization of succulent gifts are fundamental aspects that can differentiate your business in the competitive market of gifts and souvenirs. This section will detail how you can offer customization options that delight your customers and make your gifts remembered and valued for a long time.

Personalization and Customization: Making Each Gift Unique

The attention to detail, such as the finishing stone on the pots.
The attention to detail, such as the finishing stone on the pots.

Knowing Your Customer

The first step to effective personalization is knowing your customer and the event for which the gifts are intended. This can include:

  • Type of Event: Wedding, birthday, corporate event, among others.
  • Style and Theme: Rustic, modern, thematic (such as beach, vintage, etc.).
  • Color Palette: Main colors of the event.
  • Desired Message: Short phrases, dates, or names that the client wishes to include.

Customization Options

  1. Choice of Plant: Allow customers to choose from a variety of succulents, offering suggestions based on the theme and style of the event. This not only makes the gift more personalized but also helps to ensure that the selected plant adapts to the environment where it will be kept.
  2. Pots and Containers: Offer a selection of pots and containers that vary in material (ceramic, plastic, glass, cement, recycled metal), color, and size. Customization can also include customizing these pots with paintings, decals, or even laser engravings with names, dates, or logos, especially relevant for corporate events or wedding souvenirs.
  3. Packaging and Presentation: Develop packaging that not only protects the succulent during transport but also aligns with the event theme. Use customized tags, ribbons, fabrics, or cords that complement the event decor and add a special touch to the gift.
  4. Additional Adornments and Decorations: Consider adding small adornments to the succulents, such as colored stones, moss, or small decorative figures that align with the event theme. These details can make a big difference in the perceived value and visual impact of the gift.
  5. Customized Care Instructions: Create care instruction cards that not only provide useful information but are also customized for the event. This can include the names of the bride and groom for wedding gifts, or the company logo for corporate events, along with a personalized message.

Implementation of Personalization

  • Consultation and Custom Design: Offer consultations (in-person or virtual) to discuss clients’ needs and wishes. Use this opportunity to present customization options and collaborate on creating a unique design.
  • Samples and Prototypes: For large orders, consider creating a sample or prototype of the customized gift for client approval before proceeding with mass production.
  • Feedback and Adjustments: Keep open communication with the client throughout the process, allowing adjustments and refinements to ensure the final product aligns with their expectations.

Personalization and customization of succulent gifts not only increase the perceived value of your product but also create a memorable and unique experience for clients and their guests. Investing time and creativity in these steps can transform a simple succulent into a lasting symbol of a special moment.

So, are you ready to take the first step and turn your succulents into true ambassadors of your event? The success of these gifts lies in the details – think about this as you plan your next step.

Recycled paper in graphic materials (left). Event table decorated with gifts (right).
Recycled paper in graphic materials (left). Event table decorated with gifts (right).

Marketing and Sales Strategies

Having talent with plants and doing beautiful, meticulous work is futile if people don’t know what you do. Therefore, reflecting on and dedicating yourself to marketing and sales strategies is essential, where your succulent gifts will not only grow but also bloom in the hearts of your clients and in your pocket. Let’s dig a bit deeper, but don’t worry, we won’t get our hands too dirty, after all, you don’t have to be an advertiser, just do your homework.

Defining Your Target Audience

Have you ever stopped to think about who you are selling to? Forget friends and relatives, they might buy at the beginning, but they won’t be enough to sustain your business. So, who are your customers?

Defining your target audience is a fundamental step in the development of any business. In the case of succulent gifts, understanding who your potential customers are not only directs your marketing and sales strategies but also influences the selection of products, customization of offers, and communication of your brand. Let’s explore the importance of this definition and how you can effectively reach different audiences.

Knowing your target audience allows you to create gifts that resonate directly with the needs, desires, and expectations of your clients. This not only increases the relevance of your product but also optimizes your marketing resources, ensuring they are directed to the most effective channels and messages.

Examples of Audiences and How to Reach Them

  1. Weddings and Commitment Celebrations: Couples planning their wedding or commitment celebration seek to create a memorable experience for their guests. To reach this audience, focus on customized succulents that match the wedding’s theme and color palette. Use social media to show how your succulents can be integrated into table decorations, bouquets, and as unique gifts. Partnerships with wedding planners and event venues can be a direct route to this market.
  2. Corporate Events: Companies looking for gifts for corporate events, such as conferences and team meetings, value products that convey the brand image and promote sustainability. Offer customization options with the company logo and customized messages. Strategies to reach this audience include networking at local business events and creating an online portfolio focused on corporate solutions.
  3. Theme Parties and Birthdays: Individuals planning theme parties or birthdays look for gifts that are both decorative and functional. Highlight the versatility of succulents, offering various options for containers and arrangements that align with the party theme. Promote your creations on platforms like Pinterest and Instagram, where party decoration trends are widely sought after.
  4. Plant and Gardening Enthusiasts: To reach plant and gardening enthusiasts, emphasize the ease of care and unique beauty of succulents. Offer workshops or DIY (do it yourself) kits for propagating succulents, attracting this audience with the promise of an interactive and educational experience. Blogs and YouTube channels on gardening are excellent platforms to engage this segment.
  5. Seasonal Holidays: Seasonal holidays, such as Mother’s Day, Teachers’ Day, and Easter, represent key moments for your succulent gift business. Each of these occasions can be leveraged to offer thematic products that not only delight but also add emotional value to the gift.
Decorating your gifts according to the theme. Simple example for children's day.
Decorating your gifts according to the theme. Simple example for children’s day.

Cross-Strategic Approaches

  • Content Marketing: Create educational and inspiring content about succulents and their use in events, highlighting your creations. This not only establishes your brand as a reference on the subject but also improves your online visibility.
  • Feedback and Testimonials: Encourage your customers to share photos of their gifts in use and to leave testimonials. These testimonials can be powerful marketing tools to convince potential clients from different segments.


Seriously speaking, setting a price for your creations can be as complicated as explaining to someone that “succulent” is not a new type of diet. How do you determine the value of something that practically grows by itself? Remember, you’re not just selling a plant; you’re selling an experience, a memory, a part of yourself. So, how much is a souvenir that can last longer than the post-event hangover and won’t end in a single bite worth?

In addition to including all costs related to the production or acquisition of the plants, remember to account for all the inputs used, from packaging, tags, sticks, ribbons, hot glue, electricity, etc. And don’t forget the most important: Your work. Calculate how much your working hour is worth and include that in your price, along with a profit margin that allows for your growth.

Just looking at the competition’s prices might not be fair. Market research is essential, but practicing prices below cost are fatal for your business. Reflect well on these issues, and if necessary, change suppliers. Some artisans may even include a margin for negotiation in their prices, anticipating that their customers like to bargain.

Sales Channels

Selecting appropriate sales channels is crucial for the success of any succulent souvenir business. Diversifying sales points not only broadens the reach of your product but also opens doors to different market segments. Here are some essential channels to consider:

Online Sales

Succulent wedding decorations.
Succulent wedding decorations. Posting beautiful images of the events where your souvenirs are featured is an excellent way to promote your work.
  • Social Media: Social media are powerful tools for marketing succulent souvenirs, allowing not only for the display of your products but also for building an engaged community around your brand. Here are some strategies to maximize your presence and effectiveness on social media:

    Platform Selection

    • Instagram: Perfect for showcasing products through photos and videos. Use Instagram Stories to share the creation process, behind-the-scenes, and interact directly with followers through polls and questions. The shopping feature on Instagram also allows customers to buy directly from your posts.
    • Facebook: Excellent for creating a brand page, where you can share updates, events, and promotions. Facebook groups are useful for engaging specific communities, such as succulent lovers or brides planning their weddings.
    • Pinterest: Ideal for reaching customers seeking inspiration for events and decor. Creating thematic pinboards with your succulents can help capture the attention of people planning special events, leading them directly to your website or online store.

    Engaging Content

    • High-Quality Photos: Crisp, well-lit, and visually appealing images of your succulents are essential for capturing attention. Consider investing in a smartphone with a good camera or learning basic photography techniques to enhance the presentation of your products.
    • Engaging Videos: Short videos showing your succulents in use at real events, care tips, or even the packaging process can be very effective in generating interest and shares.
    • Stories and Behind-the-Scenes: Share the journey of your succulents, from propagation to becoming part of a special event. Personal stories and behind-the-scenes moments humanize your brand and create emotional connections with followers.

    Interaction and Engagement

    • Active Response: Engage with your followers by responding to comments, messages, and mentioning them in your posts. Active engagement helps build relationships and brand loyalty.
    • Relevant Hashtags: Use hashtags that are popular among succulent enthusiasts, event planners, and brides. This increases the visibility of your posts to a wider audience.
    • Partnerships and Collaborations: Collaborate with influencers, decor bloggers, and event planners. These partnerships can significantly expand your reach and bring credibility to your brand.

    Analysis and Adjustment

    • Performance Monitoring: Use the analytical tools available on platforms to monitor the performance of your posts. This includes views, engagement, and conversions into sales.
    • Data-Based Adjustments: Based on collected data, adjust your content, posting, and engagement strategies to better meet the preferences of your target audience.

    Employing these strategies on social media can transform your platforms into powerful sales and marketing channels. By dedicating time to create quality content, interact with followers, and analyze performance, you can significantly increase the visibility of your succulent souvenirs and boost your sales.

    Besides social media, other options include:

  • Marketplaces: Sites like Etsy, Mercado Livre, and eBay offer a broad audience for handmade and customized products. These marketplaces are particularly useful for reaching customers looking for unique, handcrafted items for special occasions.
  • Own Website: Having a website dedicated to your business not only professionalizes your brand but also gives you full control over the presentation and sale of your products. Including an online store, photo gallery, customer testimonials, and a blog can enrich the user experience and improve your site’s SEO (Search Engine Optimization).

Physical Sales

  • Craft Fairs and Local Markets: Participating in local events allows you to present your succulents directly to customers, creating a personal connection and receiving immediate feedback. These events are also an excellent opportunity to observe customer preferences and adjust your offering as needed.
  • Gift and Decor Shops: Establishing partnerships with brick-and-mortar stores can be an effective way to reach local customers. Look for stores whose target audience and brand values align with yours. Offering exclusivity or limited editions can be appealing to store owners.
  • Workshops and Courses: Offering courses on growing and caring for succulents can not only generate additional income but also promote your gifts as part of the course. This approach helps to build your authority on the subject and create a community around your brand.
Innovate in the packaging and presentation of your plants and create your differential in the succulent gift market.
Innovate in the packaging and presentation of your plants and create your differential in the succulent gift market.

Strategic Considerations

When selecting your sales channels, consider:

  • Your Target Audience Profile: Each channel reaches a different audience. Choose the channels that best align with your target audience’s interests and buying behavior.
  • Associated Costs: Evaluate listing fees, sales commissions, and other operational costs associated with each channel.
  • Integration Strategies: To maximize your online and offline presence, integrate your sales strategies. For example, promote your events and physical sales points on social media and your website.

Exploring a combination of these sales channels can maximize the reach and profitability of your succulent gift business. Success depends not only on the quality of your products but also on your ability to connect with the right audience, at the right place and the right time.

Promotion Through Strategic Partnerships

The promotion of succulent gifts can reach new heights when supported by strategic partnerships with professionals and companies within the event industry. These collaborations not only extend the reach of your business but also add value to your offering, making it more attractive to potential customers. Let’s see how:

Partnerships with Event Planners and Coordinators

Event planners and coordinators are constantly in search of unique, high-quality products to recommend to their clients. By establishing a partnership with these professionals, your product can be the first recommendation for clients looking to add a special and memorable touch to their events. Offer samples, advertise in specialized magazines, or organize meetings to present your succulents and discuss how they can complement different types of events.

Collaborations with Local Stores

Succulent gifts look beautiful on their own, in small and large arrangements.
Succulent gifts look beautiful on their own, in small and large arrangements in stores, and other points of sale. Take advantage of this feature!

Decor shops, gift shops, and even cafés can be ideal places to display your succulent gifts, especially when focusing on commemorative dates. This visibility not only helps to attract potential buyers’ attention but also establishes your brand within the local community. Offer a commission, a percentage of sales, or a consignment to the store owner as an incentive for the partnership.

Partnerships with Printing Companies

A creative collaboration with companies that produce invitations and graphic materials can open doors to wedding packages, graduations, or integrated events, where your succulents are part of a larger package that includes invitations, menus, tags, cups, and other personalized items. This not only makes the process easier for customers but also offers a cohesive and well-planned experience.

Connections with Event Photographers

Event photographers are masters at capturing moments and details that make an event memorable. Establishing a partnership with photographers can not only ensure beautiful photos of your succulents but also create an opportunity for cross-promotion. For example, you could provide gifts for an event in exchange for professional images to use in your portfolio and marketing materials.

Collaboration with Other Event Companies

Think of companies that provide complementary services to yours, such as furniture rental, lighting, or catering. A partnership could include special packages that integrate your succulents, thus offering a value proposition for both clients and the companies involved.

Establishing these strategic partnerships requires a personalized approach and a clear understanding of the value that your succulents add to each type of event. By developing solid relationships with other industry professionals, you not only expand the reach of your business but also enrich the experience offered to clients, making each event truly unique and memorable.

Always remember: in the world of succulent gifts and souvenirs, you are not just growing plants; you are cultivating relationships. Now, go ahead, use these tips to make your sales bloom like never before!

About Raquel Patro

Raquel Patro is a landscaper and founder of the Shrubz.us. Since 2006, she has been developing specialized content on plants and gardens, as she believes that everyone, whether amateurs or professionals, should have access to quality content. As a geek, she likes books, science fiction and technology.